For the Future

The future of wild Atlantic salmon needn’t be one of continued decline and disappearance. Though the challenge to halt and reverse the decline is great, wild Atlantic salmon can have a thriving future if we choose to give it to them. We must give them cold, clean water and free access to it, reduce our impact on the environment, and make the case for their restoration as a means to achieve our wider biodiversity and climate goals.

The Missing Salmon Alliance is determined to achieve a future where wild Atlantic salmon thrive once again, sustaining ecosystems, communities, and continue to play a role in our own human story.