A Passionate Collective of Conservation Organisations Focused on Salmon
Wild Atlantic Salmon are in Crisis.
Wild Atlantic salmon could be lost from many of our rivers within our lifetime if we don’t act now.
For the first time, a group of conservation focused organisations have come together to drive action and save our wild Atlantic salmon from extinction by combining expertise, coordinating activities and advocating effective management solutions.
Our goal is to help the wild Atlantic salmon survive and thrive in our rivers and seas.
“The very future of a species that has been swimming in our oceans and seas for over 6 million years will be in jeopardy. We simply cannot allow this to happen in our lifetime. Having our four leading salmon conservation organisations working together, through the Missing Salmon Alliance with support from both the private and public sectors is hugely encouraging.”— HRH The Prince of Wales
Taken from video message to the Forum which launched the Missing Salmon Alliance